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THEME
•The theme of this collection is based on theyyam, a ritual artform in north Kerala. The great stories of Kerala are often retold using art forms. It is here that our legends truly come to life. It encompasses dance, mime and music. It exalts the beliefs of the ancient tribals who gave a lot of importance to the worship of heroes and the spirits of their ancestors.
•The ceremonious dance is accompanied by the chorus of such musical instruments as Chenda, Elathalam, Kurumkuzal and Veekkuchenda. Each artist represents a hero with great power.. People consider Theyyam itself as a channel to a God and they thus seek blessings from Theyyam.
MOOD BOARD
KALAMKARI
•Kalamkari is a type of hand-painted or block-printed cotton textile produced in Isfahan, Iran, and in the Indian state of Andhra Pradesh.
•Kalamkari is from ‘Kalam’ (pen) and ‘Kari’ (craftsmanship), words taken from the Persian for the art of hand painting done on fabrics with the use of a pen and extended to include hand block printing.
•a sharp pointed bamboo stick padded with hair or cotton and tied with string on one end to regulate the flow of color, is the pen.
•it comprises of hand-drawn, painted and dyed wall cloth, in natural colors that include giant tapestries to small squares. These cloth paintings with their densely packed characters and storyboard narratives have a freshness about them.
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COLOUR, SILHOUETTE AND FABRIC TRENDS IN INDIA
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DESIGN DEVELOPMENTS
FINAL RANGE
SPECIFICATION SHEETS
